More and more luxury homes in Toronto are being sold off-market instead of publicly through the MLS. Sellers are seeing the many benefits of selling off-market, not in the least the privacy it provides. However, it’s crucial that you work with a realtor who understands this process and has your best interests in mind. Here are some of the most important questions to ask your realtor if you want to sell off-market.

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1. Have You Sold Properties Off-Market Before?

Selling off-market was once reserved for celebrities and high-profile sellers, but now more and more owners of luxury homes in Toronto are seeing the benefits. All realtors understand how to sell a property on the MLS, but few have extensive experience selling off-market. Ensure the realtor you choose knows what they are doing.  

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2. How Will You Get My Listing to Potential Buyers?

If a listing isn’t publicly advertised on the MLS, you may be wondering how potential buyers find out about it. This is where your real estate team’s network comes in. A realtor experienced in off-market listings will have a vast network of highly qualified buyers. These will not be average Joes off the street; they are trusted buyers with whom the realtor has a relationship.  

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3. How Do Showings Work?

You decide when showings are allowed to occur on your property and with whom. If there are specific times of the week that you would like them to happen, let your realtor know. When you sell off-market, you have complete control over who sees your home and when.

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4. Won’t Not Listing on the MLS Affect My Sale?

When you list on the MLS, your property is exposed to lots of potential buyers. However, it also becomes just one of many listings those buyers see. By selling off-market, your property is only shown to the select few potential buyers who are already qualified and highly interested.  

In our experience, selling off-market can save the seller time because you aren’t wasting hours of your week conducting open houses and showings for people who aren’t serious about buying.  ‍

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5. Can I Change My Mind Later?

Of course! Some sellers choose to start by listing their property off-market as a test. They want to see what kind of offers they get and how quickly those offers come in. If they believe that they can get a better offer by listing on the MLS, that is what the realtor will do.  

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6. Do I Need a Realtor That Specializes in Off-Market Listings?

Yes. There are niche strategies involved in successful off-market sales. A realtor cannot blast the listing out to their entire network; it’s about matchmaking and finding the most qualified candidates to see the home. To ensure you get a top offer for your property, you must work with a realtor experienced in off-market sales.

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Interested in Learning More About Selling Off-Market in Toronto?

The Suzy Goldstein Team specializes in selling off-market properties in Toronto. Our team has decades of experience in this niche and is intimately familiar with the housing market here. If you’d like to learn more about selling off-market or if you’re ready to get started, contact us.  

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